Publication : Business Next Magazine
15 March 2006
Leading US Handset Insurance Provider Comes To Taiwan
Asurion uses concept of extra value-added service to sell handset insurance. Purchasing insurance for mobile phone is not new in Taiwan however compared to providers that have failed in this business, Asurion intelligently overcome consumers' adverse sentiments by packaging handset insurance as an "extra value added service", successfully penetrating the US market. Providing handset insurance service to consumers effectively increases customer loyalty for carriers and FET is the first and exclusive provider in Taiwan to offer handset insurance service to its subscribers.
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