All new KTF subscribers to enjoy mobile handset insurance coverage
SINGAPORE, 7 November 2003 - Asurion Asia Pacific announced today the introduction of its Handset Insurance program for all new subscribers of Korea Telecom Freetel Co, Ltd (KTF). This service, already available from 1 November 2003, will protect new sign-ups with KTF against the loss, theft and unintentional damage of their mobile handsets.
With a strong presence in North America, Asurion is the leading provider of value-added solutions to many of the world's largest wireless carriers, system integrators and OEMs. They include KTF, ALLTEL, AT&T Wireless, T-Mobile, Bell Mobility, Cingular Wireless, Palm, Compaq, Nokia and Blackberry, among others. Asurion's entry into Korea marks a significant milestone in its global expansion plans to bring its wireless enhancement solutions to Asia Pacific.
"Moving into Korea is an important thrust in our international expansion into the Asia Pacific market. We recognize the great potential in Asia for our unique blend of value-added services, tailored for the wireless industry. Our partnership with KTF is the first step in bringing our innovative wireless enhancement solutions to Asia Pacific," said Dan Currie, President of Asurion Asia Pacific.
Earlier in September 2003, KTF started providing Asurion's Handset Insurance service to its premium subscribers in support of the company's "Good Time Management" VIP Handset Insurance Program. Launched on 29 July 2003, "Good Time Management" is a new management initiative to provide customers with the 'best time' and 'best experience' whenever they are interacting with KTF.
"We are excited and pleased to build on our existing relationship with Asurion Korea to bring greater benefits to more subscribers. The HI Program jointly provided by KTF and Asurion is part of the 'Good Time Service' initiative, which is KTF's current focus. I am confident that the program will be very helpful in providing the 'Best Experience' to our customers," said Gi-Oon Moon, Vice President, Marketing Group at KTF.
The Asurion Handset Insurance service will now be available to all new KTF subscribers. As part of the special introductory promotion, this service will be offered free for one month to all new KTF subscribers. Subscribers no longer have to deal with the high cost and inconvenience of replacing their lost or damaged handsets, while carriers are protected from subscriber loss or the need to incur expensive equipment concessions to retain the subscriber.
About KTF
KTF is a leader in the wireless industry with more than 10 million subscribers in Korea, the most sophisticated wireless market in the world. Leading in customer services with its sophisticated strategies and technologies, the "Good Time Management" initiative is a total management policy aiming to provide customers with customer-oriented, high quality service at every contact point. For more information about KTF, please visit www.ktf.com/eng/
About Asurion Asia Pacific
Asurion is the leading provider of mobile protection services to the wireless telecommunications industry with solutions that include handset insurance and data backup to help mobile operators generate additional revenue, reduce costs and improve customer satisfaction. Our wide-ranging expertise includes customer contact, distribution, risk management, product development, repair, reverse logistics and field support. Asurion has the scale and the scope to deliver unsurpassed quality of service. We have over 5,000 employees worldwide and works with operators such as NTT DoCoMo, Korea Telecom Freetel, Cingular,
T-Mobile and Verizon Wireless to serve millions of subscribers.
For more information, please visit www.asurion.com.sg.