Asurion Collaborates With Far EasTone To Launch Handset Insurance In Taiwan
SINGAPORE 13 March 2006 - Asurion Asia Pacific, leading provider of mobile protection services for the wireless telecommunications industry, announced today its partnership with Far EasTone Telecommunications (FET) to offer a free three month handset insurance program to all subscribers that purchased a new mobile phone. This service, already available from 22 February 2006, will protect subscribers from handset loss, theft or accidental damage.
In Taiwan, a significant number of mobile phones are lost, stolen or damaged each year and this incidence rate is expected to increase year on year. Research shows that up to 70% of Taiwan mobile users have experienced either accidental damage, lost or theft of their mobile phones.
"Taiwan is a key target market for Asurion as it has sophisticated mobile phone usage, one of the highest mobile penetration rates in the world and a significant incidence of mobile perils. I am very excited about our partnership with FET to offer a relevant and differentiated service offering to their subscribers. Beside adding greater value to their subscribers, our handset insurance program will also provide peace of mind and seamless mobile usage," said Daniel Currie, President and CEO of Asurion Asia Pacific.
FET has decided to offer the handset insurance service by making it free for three months to all its new and existing subscribers that purchased a mobile phone from now till 20 May 2006. On top of that, subscribers that sign up for the free handset insurance service can also take part in a lucky draw to win attractive prizes such as an iPod Video, Sony Cybershot camera or designer handbag. FET has also confirmed a subscriber paid handset insurance service priced at NT$120 per month will be offered later this year when the free promotion comes to an end.
About Asurion Asia Pacific
Asurion is the leading provider of mobile protection services to the wireless telecommunications industry with solutions that include handset insurance and data backup to help mobile operators generate additional revenue, reduce costs and improve customer satisfaction. Our wide-ranging expertise includes customer contact, distribution, risk management, product development, repair, reverse logistics and field support. Asurion has the scale and the scope to deliver unsurpassed quality of service. We have over 5,000 employees worldwide and works with operators such as NTT DoCoMo, Korea Telecom Freetel, Cingular,
T-Mobile and Verizon Wireless to serve millions of subscribers.
For more information, please visit www.asurion.com.sg.