Mobile Phone Protection
Reduce Churn and Build Customer Profitability
Minimizing customer churn has become a top priority for mobile operators
especially in markets with high mobile penetration rates like Asia where
the room for growth is marginal. Customer churn is a pressing concern because
the cost of acquisition greatly exceeds that of retention. Having an effective
churn management strategy will allow operators to increase market share,
build customer loyalty and enhance profitability.
Industry research conducted by Booz Allen Hamilton, a technology consulting firm, shows that mobile phone problems like loss, theft or damage are the single largest reason behind customer churn. Not surprisingly, a recent Frost & Sullivan survey shows that 41% of mobile subscribers in key Asia Pacific markets experienced problems with their mobile phones in the first 12 months. Asurion provides the vision, flexibility and expert assistance to meet these industry challenges and keep your profits growing. Our Mobile Protection programs can be tailored to meet the needs of your customers and business. These solutions aim to reduce churn at the point when it is most likely to occur and provide peace of mind for the operators and their customers.